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Procter & Gamble – Foundations of Branding leading to decades of success!!!
How the Foundations of Branding led to the dominance of P&G in future years using Innovation, Strategy, and Branding & Responsiveness. Strategic Vision & Risk taking ability of P&G led...
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Brand Protection: Evaluate Customer Product/Service Complaints : Impact and...
“Your entire company should be considered your branding department” Service – Customer Service – One of the most important touchpoint. But quite often, neglected by many organizations around the...
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Brand Position & Brand Image
. . What’s a BRAND A singular idea or a concept that you own inside the mind of the prospect ~ Al Ries ~ Marketing Strategist “Your brand is what people say about you when you are not there” ~ Jeff...
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How advertising sells us a tradition
Prior to 20th century, engagement rings were strictly luxury items, rarely contained diamonds. The industry nosedived in 1870s after massive diamond deposits discovery in South Africa. But in 1939,...
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Bagvertising ~ Cost Effective and Creative Advertising for retailers
Retailers keep looking out for intelligent ways to advertise and create buzz. Shopping bags are shoppers favorite companion. Intelligent and creative Advertising on the shopping bags is known as...
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Sensory Branding ~ Visual Branding ~ Some of the top Brands
Sight ~ The most powerful and seductive sense. It can overrule other senses and override logic. “We see what we want to see”. (Eye of the Beholder) Visual Branding is association of a brand with a...
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Sensory Branding ~ Power of Sound ~ Audio Experience
Sound~ Human beings are naturally sensitive to sound & meanings. Of course, this powerful association comes naturally right from the first sound we could hear our mother’s heartbeat. Sound evokes...
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The ten commandments of Customer Service ~ Carl Sewell
I am in between reading this book ” Customers of Life” and am loving every bit of it. It’s awesome…. It starts with the ten commandments of customer service, delighting customers and keeping...
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6 key principles of persuasion by Robert Cialdini
6 key principles of persuasion by Robert Cialdini This book (Influence :The psychology of persuasion ~ Robert Cialdini) is on my pending list of books to be read and noting this down in my blog. The...
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